During our lecture with the guys at Rebel play, they said that the Nintendo Wii had sold a lot to a female audience - so I began some research on advertising using YouTube - could the advertising of the Nintendo Wii be considering women more?
The first advert I found was by girls-favorite boy band JLS. The advert was simple, showing the lads having fun playing the game. Although it features men only - it has female appeal. It had no sign of violence or male domination.
So how are the creators of the Nintendo Wii still managing to keep hold of a male audience whilst focusing on building a female audience?
The video below shows ex-Liverpool football player Jamie Redknapp and Tottenham manager Harry Redknapp participating in Wii games - this video could also be targeting a family audience as it shows participation from singer Louis Redknapp - more adverts also feature on YouTube of the Redknapp's playing the game with their children.
It could be argued that the Nintendo Wii are catering towards different lifestyle's aswell as sex's which is allowing them to build a secure base. The fact that Nintendo are distributing the console and games more towards families could arguably be a solution for parents to get involved and allow there children to have the chance. It is vital that parents get involved in family gaming - as they're the one's who will be buying the game's for there children for birthday and christmas.
Finally, the last advert featuring household name celebrities Ant and Dec reaches out towards a different audience as they advertise the game and console in a weight watchers class.
Gaming companies could benefit more from breaking down target audience's and finding a niche for a product to sell as Nintendo Wii have done with the difference of advert's they produce. Most games advertised for the X-Box or the Playstation are distributed towards the male species - however games such as Just Dance for the Wii also target towards parents and children - as a family activity.
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